USA is one of the greatest candidates of multi-level marketing in the world. California, known for its entrepreneurial and innovative spirit, remains a fast-growing center for network marketing in the country. Noted for its high-level technology, it forms a firm ground for direct selling to flourish in the state.
According to WFDSA 2023 report, the total retail sales in the USA was $36.7 billion. Of this total sum, a $3.8 billion came only from California. This is a sizable amount that goes towards the capital. There are several successful MLM companies in California, especially in wellness, beauty and technology. Modern entrepreneurs appreciate California as a fertile ground for launching their network marketing businesses.
List of top MLM companies in California
The state of California alone has a population of more than 39 million, giving the direct selling venture diverse market opportunities. This gives direct selling companies the potential for reaching large portions of their market and finding distributors across diverse communities.
# | Company | Revenue 2023 (in million USD) |
Revenue 2022 (in million USD) |
Growth Rate | Year Founded | Website | Products/Services | Office Address |
---|---|---|---|---|---|---|---|---|
1 | Herbalife | 5,100 | 5,200 | -2% | 1980 | herbalife.com |
|
800 West Olympic Boulevard Suite 406 Los Angeles, CA 90015-1367 |
2 | Rodan + Fields | 1,210 | 1,210 | 0% | 2000 | www.rodanandfields.com |
|
3001 Bishop Ranch Drive Ste. 450 San Ramon, CA 94583-5005 |
3 | DAXEN, INC. | 902 | 902 | 0% | 1993 | www.dxnusa.com |
|
565 BREA CANYON RD SUITE B WALNUT, CA 91789-3004 |
4 | Arbonne International, LLC | 700 | 700 | 0% | 1975 | www.arbonne.com |
|
21 Technology Drive Irvine, CA 92618-2335 |
5 | BODi | 527 | 692 | -24% | 1998 | www.bodi.com |
|
400 Continental Boulevard 4th Floor El Segundo, CA 90245-5076 |
6 | Noevir USA, Inc. | 245 | 271 | -10% | 1964 | www.noevirusa.com |
|
1095 Main Street Irvine, CA 92614-6715 |
7 | Sunrider International | 236 | 236 | 0% | 1982 | www.sunrider.com |
|
1625 Abalone Avenue Torrance, CA 90501-2860 |
8 | Modere USA, Inc. | 200 | 220 | -9% | 1992 | www.modere.com |
|
4000 MacArthur Blvd Suite 450 Newport Beach, CA 92660-2558 |
9 | Enagic USA Inc. | 147 | 147 | 0% | 1974 | www.enagic.com |
|
4115 Spencer St Torrance, CA 90503-2419 |
10 | NeoLife International, LLC | 140 | 140 | 0% | 1958 | neolife.com |
|
4555 Great America Parkway Suite 220 Santa Clara, CA 95054-1221 |
11 | Nefful U.S.A., Inc. | 117 | 117 | 0% | 1973 | www.neffulusa.com |
|
18563 East Gale Avenue City of Industry, CA 91748-1339 |
12 | NHT Global, Inc. | 43 | 49 | -12% | 2001 | unitedstates.nhtglobal.com |
|
609 Deep Valley Drive Suite 395 Rolling Hill Estates, CA 90274-3629 |
13 | YOR Health | 42 | 42 | 0% | 2008 | www.yorhealth.com |
|
13681 Newport Avenue Suite 8-103 Tustin, CA 92780-4689 |
14 | WineShop At Home | 16 | 16 | 0% | 1999 | www.wineshopathome.com |
|
560 Technology Way Napa, CA 94558-7513 |
15 | Somnvie | 15 | 15 | 0% | 2016 | somnvie.com |
|
466 Foothill Blvd. Suite 341 La Canada, CA 91011-3518 |
16 | Global Domains International, Inc. | 4 | 4 | 0% | 1999 | NA |
|
701 Palomar Airport Road #300 Carlsbad, CA 92011-1028 |
17 | Calerie Health Holding LLC | 1 | 1 | 0% | 2020 | www.calerie.com |
|
00 Spectrum Center Drive, Suite 2100 Irvine, CA 92618-5009 |
18 | JAFRA Cosmetics International, Inc. | N/A | N/A | N/A | N/A | www.jafra.com |
|
One Baxter Way Suite 150 Westlake Village, CA 91362-3889 |
Data updated in January 2025
*The above list is subject to market changes and modifications.
Learn more about the success stories and valuable insights of top MLM companies in the world!
The powerhouse of direct selling: Stories of most successful MLM companies in California
Herbalife
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Herbalife
Herbalife is a premier health and wellness company and community, helping to change lives with its nutrition products and a business opportunity for independent distributors since 1980. The company brings science-backed products to more than 90 countries through its distributors and offer one-on-one coaching along with a supportive community. This encourages customers to make better lifestyle choices toward living their best life.
Herbalife recently won Marketing and Sales campaign award at the DSA Engage 2024 for launch of Herbalife V. As one of the recent launches, Herbalife V embodies the company’s commitment to innovation and authenticity in ensuring the evolving diversity of consumer tastes.
Country: USA
Website: www.herbalife.com
Top Earners: 10
Products & Services: Personal Care & Wellness,Food & Beverage, Cosmetics
Founder: Mark R. Hughes
CEO: Michael O. Johnson
Year Founded: 1980
Headquarters: Los Angeles, California, USA
Achievements:
- Ranked #3 on the DSN Global 100 list for 2024
- Earned a Guinness World Records™ title for the 2024 Global Workout Event
- Honored with the Excellence in Business Award from the Direct Selling Association
Rodan + Fields
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Rodan + Fields
Rodan & Fields, LLC, or Rodan + Fields or R+F, is an American multi-level marketing company that focuses on skincare products. Rodan + Fields is headquartered in San Francisco, California. The founders of Proactiv, Katie Rodan and Kathy A. Fields, launched the Rodan + Fields brand in 2002. They re-launched the brand in 2007 as a multi-level marketing firm.
Rodan + Fields sells its products through independent consultants. The company's product line includes cleansers, toners, moisturizers, creams, exfoliators, and sunscreens. The affiliate model the company adopted is clearer and more straightforward as an earning structure. Rodan + Fields is a company that meets consumer expectations and possibly a good business model for other MLM companies.
Country: USA
Website: www.rodanandfields.com/en-us/
Top Earners: 1
Products & Services: Skincare
Founder: Kathy Fields
CEO: Dimitri Haloulos
Year Founded: 2000
Headquarters: San Ramon, California, USA
Achievements:
- #1 Premium Skincare Regimen Brand in North America by Euromonitor International Limited
- Won the 2023 DSA Awards for Excellence in Business
DAXEN, INC.
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DAXEN, INC.
DXN was founded by a graduate from the famous Indian Institute of Technology, Datuk Lim Siow Jin. He started DXN in 1993.
Based in Malaysia with operations worldwide, the company's products include dietary supplements, food and beverages, personal care products, skin care and cosmetics, household and water treatment system products.
DXN earned many citations and recognitions from health and business organizations for the high importance given to quality. Among 18 million registered distributors worldwide, DXN is a world leader in Ganoderma products.
Country: USA
Website: www.dxnusa.com/
Top Earners: 33
Products & Services: Coffee/Tea/Specialty Beverages, Cosmetics, Health/Fitness/Wellness, Nutritional Supplements, Personal Care, Skincare
Founder: Datuk Lim Siow Jin
CEO: Shalini Lagrutta
Year Founded: 1993
Headquarters: Alor Setar, Malaysia
Achievements:
- Awarded the Best Direct Selling Company (Global) award in the Domestic Trade Award (APDN 2020)
Arbonne International, LLC
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Arbonne International, LLC
For more than 40 years, as a company, Arbonne has driven the healthy living movement forward by making a difference within the health and wellness industry. The journey of Arbonne began when they pioneered the clean beauty movement back in 1980, and the organization continues to innovate and lead in that sense, for health and wellness are part of the very fabric of our lives.
Over the years, Arbonne has remained dedicated to sustainability and has factored people and the planet into every decision that the company makes. Arbonne is a Certified B Corporation.
Country: USA
Website: www.arbonne.com
Top Earners: 60
Products & Services: Aromatherapy, Cosmetics, Essential Oils, Health/Fitness/Wellness, Nutritional Supplements, Skincare 21 Technology Drive
Founder: Petter Mørck
CEO: Jennifer Orlando
Year Founded: 1975
Headquarters: Irvine, California, USA
Achievements:
- Recognized with a Gold Best in Biz Award in 2022 as Most Environmentally Responsible Company of the Year
BODi
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BODi
The Beachbody Company, also known as Bodi, is a publicly traded American fitness and health company, headquartered in El Segundo, California. Brands operated include Beachbody on Demand, Team Beachbody, MYXfitness and Openfit. The firm also markets dietary supplements like Shakeology and Beachbar through multi-level marketing via independent Team Beachbody "coaches" (sales consultants).
The community includes famous trainers, best nutritionists and scientists, customer-turned-support coaches, and more than 2 million customers offering the necessary drive and accountability to succeed.
Country: USA
Website: www.bodi.com/
Top Earners: NA
Products & Services: Nutritional Supplements
Founder: Carl Daikeler and Jon Congdon
CEO: Carl Daikeler
Year Founded: 1998
Headquarters: El Segundo, California, USA
Achievements:
- Ranked #25 in 2024 DSN Global 100
Noevir USA, Inc.
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Noevir USA, Inc.
Launched in 1978, Noevir became a leading direct selling company worldwide. With a philosophy of fusing science and nature for the most potent, natural-to-the-skin products, this company has brought international focus and an attractive global consumer market. Noevir looks for the latest and the most effective ingredient through different certified R&D facilities to create better high-end products.
Since its establishment, the company Noevir has been a direct sales company, keeping its person-to-person marketing focus. Noevir is a proud member of the Direct Selling Association (DSA).
Country: USA
Website: www.noevirusa.com/
Top Earners: 21
Products & Services: Cosmetics, Haircare/Hair Accessories, Nutritional Supplements, Personal Care, Skincare
Founder: Hiroshi Okura
CEO: Takashi Okura
Year Founded: 1964
Headquarters: Irvine, California,USA
Achievements:
- Ranked #39 in 2024 DSN Global 100
Sunrider International
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Sunrider International
Sunrider International is a company that has specialized in direct sales and retail sales since its inception by Drs. Tei-Fu and Oi-Lin Chen in 1982. The company has people-centered physicians who aims to develop tried and tested herbal products that facilitate individuals in the realization of healthy well-being. Guided by owner expertise, Sunrider is a global growing direct selling enterprise that presently spans nearly 50 countries.
In 2021, Sunrider began collaborating with Engage Now Africa in a campaign donation, built for the vital health services. It now renders an estimated 30,000 women and children of Ethiopia each year.
Country: USA
Website: https://us.sunrider.com/
Top Earners: 1
Products & Services: Herbal food and beverages, Nutritional supplements, Skin care
Founder: Tei-Fu Chen
CEO: Sunny Beutler
Year Founded: 1982
Headquarters: Torrance, California, USA
Achievements:
- Sunrider’s Beauty Pearl® receives Beauty Supplement Award
Modere USA, Inc.
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Modere USA, Inc.
Modere is an international brand with its extensive, science-backed portfolio of clean lifestyle products marketed through the ecommerce and direct-to-consumer channels. There are products from beauty and personal care to nutrition and household essentials formulated and made without any chemicals for a healthiest life.
Providing customer service to 3 million customers worldwide, Modere supports the U.S., Canada, Australia, New Zealand, Europe, Japan and India. Product manufacturing is handled proudly in America under its NSF registered GMP facilities.
Country: USA
Website: www.modere.com
Top Earners: 3
Products & Services: Animal/Pet Care, Haircare/Hair Accessories, Health/Fitness/Wellness, Nutritional Supplements, Oral Hygiene, Personal Care, Skincare, Weight Management
Founder: NA
CEO: Asma Ishaq
Year Founded: 1992
Headquarters: Newport Beach,, California,USA
Achievements:
- Modere CellProof was recognized as a winner at the 2021 CertClean Clean Beauty Awards
Enagic USA Inc.
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Enagic USA Inc.
Enagic USA is the exclusive dedicated distribution arm in the United States for Enagic, which is based in Japan. Enagic manufactures, distributes, and services the entire line of Kangen Water(R) electrolysis devices.
Enagic International has been the leading company in water ionization systems. They have been producing devices for over 5 decades that convert ordinary tap water into pure, healthy, electrolytically-reduced and hydrogen-rich drinking water.
Country: USA
Website: www.enagic.com
Top Earners: 6
Products & Services: Water Treatment Systems
Founder: Hironari Ohshiro
CEO: Hironari Ohshiro
Year Founded: 1974
Headquarters: Torrance, California,USA
Achievements: NA
NeoLife International, LLC
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NeoLife International, LLC
NeoLife is a nutrition company dedicated to producing the highest-quality whole food nutrition, striving to help the world live a healthier, happier life. It was first founded in 1958 and today has a strong presence in more than 50 countries across the globe, now in its 60th year.
Neo Life happens to be one of the oldest MLM nutrition companies. They sell skincare, home care, and even health care products. Their products are totally organic. Neo Life's MLM partners sell their products online.
Country: USA
Website: www.neolife.com/
Top Earners: NA
Products & Services: Haircare/Hair Accessories, Health/Fitness/Wellness, Homecare, Nutritional Supplements
Founder: Jerry Brassfield
CEO: Kendra Brassfield
Year Founded: 1958
Headquarters: Santa Clara, California, USA
Achievements: NA
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An overview of California’s top MLM opportunities
California MLM is growing at a fast pace since the state has ideal business atmosphere. With increasing revenues and steady market position, these MLM companies are expected to grow at a decent rate. Thus, in the following years, entry into these would give young entrepreneurs lots of opportunities to grow.
Owing to tech solutions from Silicon Valley and various networking events, MLM companies in California receive tools for optimization, strategy formulation, and distributor training. Therefore, it comes as no surprise that Amway, Herbalife, and Mary Kay have successfully built huge networks of distributors in the state.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
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