Lithuania has always been a great market for MLM businesses, and now this is taking a real boom! From health and wellness essentials to favorites in beauty products, the possibilities of creating a legit side income are coming in tons with flexibility in work schedule. And now, with the power of the internet, commerce is really on the go through social media and ecommerce. Let us now find out who are some of the biggest players in the MLM industry in Lithuania.
List of top network marketing companies in Lithuania
Now, let us get a little deeper with some of the most popular MLM companies in Lithuania and see how their revenue has changed over the past period.
©
Epixel MLM Software
Source - Lithuanian Direct Selling Association
Data updated in October 2024
*The above list is subject to market changes and modifications.
Explore the top MLM companies of 2024 and know their strategies that will help you build a brand that receives international attention!
Leading MLM companies in Lithuania and their inspiring success stories
Amway
CEO: Milind Pant
Country: USA
Founding Year: 1959
Annual Revenue 2023: $7,700 million
Amway
CEO: Milind Pant
Country: USA
Founding Year: 1959
Annual Revenue 2023: $7,700 million
Amway Lithuania is something much more significant than a company; it's a phenomenon at the global level. Amway was founded in the United States in 1959 by business visionaries who built this giant of a multinational into one of the leading players in the world of MLM.
But that's not all Amway is. It is about entrepreneurs. Amway equips its network with comprehensive support, from training to cutting-edge tools. This is a brand for those people, who always see opportunities in challenges. If you are very passionate about health supplements, or an eco-friendly cleaning solution, Amway definitely has something for you.
Herbalife
CEO: Michael O. Johnson
Country: USA
Founding Year: 1980
Annual Revenue 2023: $5,100 million
Herbalife
CEO: Michael O. Johnson
Country: USA
Founding Year: 1980
Annual Revenue 2023: $5,100 million
Herbalife is not just another supplement company. It is a program for changing life. Established in 1980, Herbalife offers holistic health and wellness management. They have products to meet most of the requirements one might have in health and wellness. It is this fixation on innovation that makes Herbalife different from any other competitor. They are continually expanding their product range by remaining on the cutting edge in weight management and nutritional health. And their global presence? Huge.
Mary Kay
CEO: Ryan Rogers
Country: USA
Founding Year: 1963
Annual Revenue 2023: $1,800 million
Mary Kay
CEO: Ryan Rogers
Country: USA
Founding Year: 1963
Annual Revenue 2023: $1,800 million
The company started back in 1963 and it has been helping women change the game of beauty for years. And today, with such a great line of products, it has expanded all over the world, even to our tiny Lithuania.
But what makes Mary Kay really stand out isn't just the quality of the products—it's the opportunities that they present to women to create businesses for themselves. As an Independent Beauty Consultant, you are empowered to work on your schedule, to sell high-quality beauty products, and to build a business that is compatible with your lifestyle.
Oriflame
CEO: Anna Malmhake
Country: USA
Founding Year: 1967
Annual Revenue 2023: $811 million
Oriflame
CEO: Anna Malmhake
Country: USA
Founding Year: 1967
Annual Revenue 2023: $811 million
If you've ever dreamed of combining beauty with sustainability, then the Oriflame brand should be your gold. This Swedish-Swiss company founded in 1967 offers a wide range of beauty and personal care products made of natural ingredients. More important than that: They have an emphasis on sustainability embedded in their business culture, perfect for the eco-conscious entrepreneur. With Oriflame, flexibility is the key. For all those who also want to tie up their love for the earth with a love for beauty, Oriflame without doubt is one of the choices.
Nature’s Sunshine
CEO: Terrence Moorehead
Country: USA
Founding Year: 1972
Annual Revenue 2023: $445 million
Nature’s Sunshine
CEO: Terrence Moorehead
Country: USA
Founding Year: 1972
Annual Revenue 2023: $445 million
Since 1972, Nature's Sunshine has been the gold standard of herbal supplements. They are quite literally, as their name suggests, about getting back to nature. Their product range is exclusively made by an American company and comprises herbs, vitamins, and minerals that are aimed at health and wellness. It sets them apart, along with their dedication to quality.
Tiens
CEO: Li Jinyuan
Country: China
Founding Year: 1995
Annual Revenue 2023: $435 million
Tiens
CEO: Li Jinyuan
Country: China
Founding Year: 1995
Annual Revenue 2023: $435 million
Tiens brings in a very peculiar blend of the ancient world of Traditional Chinese Medicine with modern wellness. This company, which was set up in mainland China in 1995, uses hundreds of years' worth of healing modalities to create a fabulous series of products, not just in health supplements but also in skincare and basic home needs. What makes the company unique is its emphasis on holism, and every product is designed for maximal well-being through balanced harmony with modern health solutions. Tiens is perfect for the followers of natural cures as it will help the clients to incorporate the Eastern philosophy in their everyday lives.
Lux International
CEO: Christian Beck
Country: Switzerland
Founding Year: 1901
Annual Revenue 2023: $396 million
Lux International
CEO: Christian Beck
Country: Switzerland
Founding Year: 1901
Annual Revenue 2023: $396 million
Lux International has been in existence since 1901, which basically gives them miles of experience. Maintaining a strong reputation in terms of cleaning products and home solutions, it creates a healthy home for everyone. What makes it unique? No, it is not just about doing away with chemicals, but rather highlighting the chemical-free cleaning solutions. They have specialty tools like steam cleaners to help families have a pristine environment free from toxins. This is not a company for cleaners; it is rather a culture for healthier living.
Zinzino
CEO: Dag Bergheim Pettersen
Country: Sweden
Founding Year: 2005
Annual Revenue 2023: $168 million
Zinzino
CEO: Dag Bergheim Pettersen
Country: Sweden
Founding Year: 2005
Annual Revenue 2023: $168 million
Zinzino is not your ordinary wellness company. It is personalized well-being tailored to fit you. Founded way back in 2005, the Swedish brand does things a little differently: It offers nutrition solutions devised by test, customized for your specific health needs.
Everything here is about the individual, and you're going to receive a health plan that works for you—not some generic supplement off the shelf. If you are that kind of enthusiastic person who thrives on innovation and sticks to science-backed results, well, then Zinzino's business model will simply suit your entrepreneurial spirit just right.
NeoLife
CEO: Kendra Brassfield
Country: USA
Founding Year: 1958
Annual Revenue 2023: $140 million
NeoLife
CEO: Kendra Brassfield
Country: USA
Founding Year: 1958
Annual Revenue 2023: $140 million
NeoLife started as far back as 1958, and it has always ensured itself to one basic principle: Whole food nutrition. This American company manufactures its supplements based on deriving the power from real, natural ingredients. But what really sets them apart is this: They are about educating their distributors, so that every distributor leaves with knowledge of all that goes into these supplements, and more importantly why they work. It's not only selling; it becomes an advocate to human wellness from head to toe.
Discover how we build resilient businesses with advanced MLM functionalities
Direct sales industry in Lithuania
According to WFDSA 2023 report, Lithuania is one among the high penetration markets with 0.145% penetration rate. This high potential of the Lithuanian market has helped the sector generate retail sales of $103 million in 2023. The extensive direct sales network in the country consists of 78, 770 distributors.
Product categories in the Lithuanian direct sales market
Lithuania direct selling market has diverse product categories that contributed to the global retail sales in the sector. Here is a category-wise analysis of the retail sales in 2023.
In short, with the atmosphere of MLM becoming more digital, it wouldn't surprise you that the MLM companies here in Lithuania are getting a serious boost for connection purposes with customers through social media and ecommerce. It's wonderful to think how these platforms helped businesses explode exponentially. And with its super business-friendly environment—think of low corporate taxes and wonderful incentives for SMEs—MLM companies have the perfect setup to flourish here. Taking into account all these factors, the future of MLM in Lithuania will be the brightest possible. It will be full of new prospects not only for the businesses but also for customers!
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
MLM Growth Tools
Lead Generation
Generate the right leads, the right way. And convert them in your own way.
Distributor Engagement
Build trust. Create the bond. Seamless distributor engagement and beyond.
Team Building
Collaborate your efforts to build resourceful and productive teams.
Leave your comment
Fill up and remark your valuable comment.