Amway

Amway

Founded in the year 1959, Amway Panama is one of the oldest direct selling businesses operating in the region. Amway’s range of health and nutrition products led its annual revenue to $7700 million in the year 2023.

Amway’s success saga in the Panamanian direct selling landscape is an example of how welcoming and supportive the market is, fostering growth, and supporting entrepreneurs to thrive in the competitive business environment. With a distributor base that runs into millions, Amway is the region’s most successful and influential direct selling business that demonstrates higher potential for significant earnings and personal growth.

Herbalife

Herbalife

Known for its range of wellness and nutrition products, Herbalife’s legacy in the direct selling sector is over 40 years old. The brand’s weight management, fitness, daily nutrition, and skin and body care products along with its commitment to sustainability and return to nature is what makes the brand stand out from its competitors.

Founded in the year 1980, Herbalife’s revenue in the year 2023 is $5,100 million, a testament to its focus on effective product formulations and business models in the global direct selling marketplace.

Omnilife

Omnilife

Omnilife is one of the youngest direct selling businesses in the Panamanian market that is specialized in health and nutrition products. Founded in the year 1991, the brand is well established in the Panama through its high-quality supplements, and wellness products curated to deliver good health and wellbeing.

Panama’s strategic location and the Panama Canal offered Omnilife ample opportunities to expand its base to Central and South American markets pushing their annual revenue from $584 million in 2022 to $633 million in 2023, showcasing a steady growth of 8% from year to year.

Belcorp

Belcorp

Belcorp was founded in the year 1968 with its headquarters in Peru dealing with a diverse range of beauty and personal care products. The brand has a strong presence in the Latin American market through its renowned beauty, skincare, and wellness brands. Belcorp has its persistent focus on empowering their distributor base to achieve financial success, and personal growth by selling Belcorp’s range of products.

With the Panamanian customers growing interest make up and personal care products, the brand has been able to maintain its annual revenue at $780 million in both 2022 and 2023. As a part of its philanthropic effort, Belcorp focuses on empowering women providing them ample opportunities to earn a sustainable income, acquire leadership skills, and succeed through direct selling business.

Nature’s Sunshine

Nature’s Sunshine

One of the global direct selling leaders, Nature’s Sunshine was founded in the year 1972 with its headquarters in the United States. Specialized in advanced health products ranging from herbal supplements to vitamins, the brand saw a 5% increase in its annual revenue from $422 million to $445 million between 2022 and 2023.

Nature’s Sunshine has a strong foothold in the Panamanian market with its ‘health through nature’ philosophy and robust strategy to empower distributors through efficient training and team-building efforts. With the rising importance of focusing on health and wellness, Panama is a promising market for the brand to expand its possibilities and innovate new products and business strategies towards sustainable growth and success.