Businesses are placing Ukraine as the key hub, integrating the welcoming culture, deep-rooted heritage and resilient nature into a thriving hub for ventures in various sectors. This up-and-coming entrepreneurial ecosystem has attracted diversified industries such as MLM, which grow well in spaces that promote innovation, social connections and independence in entrepreneurial activities.
List of top MLM companies in Ukraine
A look into Ukraine's top MLM companies of 2024 and smart tactics they use to retain growth during the changing market environment.
©
Epixel MLM Software
Source - Ukrainian Direct Selling Association
Data updated in October 2024
*The above list is subject to market changes and modifications.
Have a look at the top MLM companies for 2024 and understand what tactics you can inspire for the growth of your MLM business!
The growth trajectory of Ukraine MLM companies
Amway
CEO: Milind Pant
Country: USA
Founding Year: 1959
Annual Revenue 2023: $7,700 million
Amway
CEO: Milind Pant
Country: USA
Founding Year: 1959
Annual Revenue 2023: $7,700 million
Amway has built its international brand on the promise of wellness, beauty and home care. Since its establishment in 1959, Amway has slowly built a diversified portfolio of products that it claims bear hallmark quality and scientific rigor. For example, its Nutrilite brand markets plant-based nutrition as a convenient pathway to a healthier life. Under Amway's Artistry are skincare and cleaning products that reflect the high-performance beauty and home care options. These products were sought by the brand in meeting the needs of various customers.
Independent Business Owners or IBOs, are at the heart of the Amway model that accompanies a strong system of resources to help them grow their entrepreneurial acumen. Amway prides itself on developing a community of wellness, independence and a common search for success.
Herbalife
CEO: Michael O. Johnson
Country: USA
Founding Year: 1980
Annual Revenue 2023: $5,100 million
Herbalife
CEO: Michael O. Johnson
Country: USA
Founding Year: 1980
Annual Revenue 2023: $5,100 million
The company was founded in the year 1980, aiming to provide support products for nutritional and wellness purposes to individuals for leading a healthy lifestyle. Since then, it has been selling meal replacement, protein supplements as well as dietary aids very economically for those to improve their health. In their Herbalife24 line, more focus is given to sportsmen and improving faster recovery.
Besides these core products, Herbalife provides personal care products that make use of natural ingredients to complement their entire product line of wellness-based items. The social model of the company allows independent distributors to be wellness coaches, thus enabling them to offer clients individual assistance that Herbalife considers to be an essential part of its customer-service system.
Nu Skin
CEO: Ryan Napierski
Country: USA
Founding Year: 1984
Annual Revenue 2023: $1,970 million
Nu Skin
CEO: Ryan Napierski
Country: USA
Founding Year: 1984
Annual Revenue 2023: $1,970 million
According to the company, beauty and wellness through scientific innovation with consumer satisfaction is their core policy. The company was founded in 1984 and has featured within its portfolio its ageLOC range, a skincare collection that boasts advanced anti-aging science, that reduces easily visible signs of aging. Products, such as the Galvanic Spa from Nu Skin, allow consumers to have these high-tech beauty treatments at their fingertips.
Nutritional supplements form another category where Nu Skin is providing additional products for a holistic self-care practice. The concern for sustainability and science-driven product development by Nu Skin speaks of a company in harmony with the environmentally conscious beauty seeker.
Forever Living Products
CEO: Gregg Maughan
Country: USA
Founding Year: 1978
Annual Revenue 2023: $1,800 million
Forever Living Products
CEO: Gregg Maughan
Country: USA
Founding Year: 1978
Annual Revenue 2023: $1,800 million
The focus point in Forever Living Products' line is the goodness of aloe vera. They state that the natural ingredient is the passage to well-being. Having started in 1978, Forever Living sees itself in delivering purity and quality all the way from plant to finished product. It includes health supplements and skincare and cleaning products which contain aloe vera as the main ingredient. The company resorts to sustainable business practices. It outlines a farm-to-table model that anchors the company's emphasis on sustainability and wellness for those customers who opt for natural-based wellness products.
Mary Kay
CEO: Ryan Rogers
Country: USA
Founding Year: 1963
Annual Revenue 2023: $1,800 million
Mary Kay
CEO: Ryan Rogers
Country: USA
Founding Year: 1963
Annual Revenue 2023: $1,800 million
Since 1963, the brand has been characterized by the emphasis on beauty and personalized treatment. Skincare lines, from cleansers to anti-aging treatments, formulated by Mary Kay, claim to boost natural beauty coupled with noticeable results. For beauticians, they offer a wide cosmetic line that keeps the brand within the beauty circuit.
The Mary Kay business model focuses on one-on-one beauty consultation services whereby representatives offer specially selected products and beauty counseling to individuals. The company has portrayed itself as having a strong commitment to enable women with professional opportunities plus excellent solutions for beauty, a mission taken worldwide.
Oriflame
CEO: Anna Malmhake
Country: USA
Founding Year: 1967
Annual Revenue 2023: $811 million
Oriflame
CEO: Anna Malmhake
Country: USA
Founding Year: 1967
Annual Revenue 2023: $811 million
Sweden-based Oriflame has been branded as a beauty and wellness company inspired by nature and care for the planet. The company was founded in 1967 with a basic focus on skincare, makeup and wellness products, that incorporate natural ingredients and emphasize environmentally friendly practices. As such, the gentle plant-based formula of the company combined with sustainable production reflects the consumer values taken into consideration.
Oriflame describes its mission as the fostering of a global community that understands the essence of natural ingredients and production responsibility—an area that has really taken this appeal international.
Tiens
CEO: Li Jinyuan
Country: China
Founding Year: 1995
Annual Revenue 2023: $435 million
Tiens
CEO: Li Jinyuan
Country: China
Founding Year: 1995
Annual Revenue 2023: $435 million
Tiens was founded in China in 1995 and has brought together traditional Chinese medicine with modern wellness concepts. Tiens sells health supplements and personal care items based on the age-old herbal practices of China. The company claims that its products are meant to be all-around health remedies to improve immunity, energy and balance. Tiens presents its wellness philosophy as more appealing to those who want natural health solutions driven by a holistic perspective. It is more of a brand that marries the Eastern traditions with modern wellness insights.
LR Health & Beauty
CEO: Andreas Laabs
Country: Germany
Founding Year: 1985
Annual Revenue 2023: $302 million
LR Health & Beauty
CEO: Andreas Laabs
Country: Germany
Founding Year: 1985
Annual Revenue 2023: $302 million
LR Health & Beauty is a German company that was founded in 1985. This company has a portfolio of health and beauty products that claim to have scientific evidence behind them. Among its products are skincare, anti-aging treatments and aloe vera products that could meet the demand for effective quality solutions among its consumers. The company also builds a community within the distributor's network in its business model. This community structure easily allows an interactive setting, enabling members to learn about products and personal development.
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These direct selling companies remain at the top of the new MLM market in Ukraine, offering better products and a flexible business opportunity for people looking for independent entrepreneurial careers. Every brand puts forward community and personal development, which will form part of what contributes to building up Ukraine's economic future. From wellness to beauty to living sustainably, these network marketing companies power a booming market that boosts and enriches the lives of people throughout the country.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
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