Utah has a thriving, booming startup culture. You might have heard about Silicon Valley, but do you know Silicon Slopes? This region of tech startups in Utah is similar to the earliest days of Silicon Valley. In recent years, many notable companies have not only put up offices and distribution centers, but data centers as well across the state. From Facebook to Amazon, you can find all big tech giants setting up their business in Utah.
The state of Utah is now featured as a prime destination for network marketing business as well. Utah also tops many states in high-tech and overall economic performance, notes the US Chamber Foundation. The primary reason for this expansion is Utah's high desirability as a location to live and work. Utah will be a prime destination for entrepreneurs starting their business in direct sales.
List of top MLM companies in Utah
Utah continues to operate a benevolent tax policy designed to attract businesses to town, with a corporate tax rate of 4.95%. With innovative products and strategies, these companies are building new paths in the US direct selling industry.
# | Company | Revenue 2023 (in million USD) |
Revenue 2022 (in million USD) |
Growth Rate | Year Founded | Website | Products/Services | Office Address |
---|---|---|---|---|---|---|---|---|
1 | Young Living | 2,000 | 2,000 | 0% | 1993 | www.youngliving.com |
|
1538 W Sandalwood Dr. Lehi, UT 84043-4263 |
2 | Nu Skin Enterprises | 1,970 | 2,230 | -12% | 1984 | www.nuskin.com |
|
75 West Center Street Provo, UT 84601-4432 |
3 | USANA Health Sciences, Inc. | 921 | 999 | -8% | 1992 | www.usana.com |
|
3838 West Parkway Boulevard West Valley City, UT 84120-6336 |
4 | 4Life | 341 | 341 | 0% | 1998 | www.4life.com |
|
9850 South 300 West Sandy, UT 84070-3262 |
5 | LifeVantage | 211 | 213 | -1% | 2003 | www.lifevantage.com |
|
3300 N Triumph Blvd Suite 700 Lehi, UT 84043-6477 |
6 | Stampin' Up! | 133 | 133 | 0% | 1988 | www.stampinup.com |
|
12907 South 3600W Riverton, UT 84065-6972 |
7 | Xyngular | 103 | 103 | 0% | 2009 | www.xyngular.com |
|
1250 E 200 S Suite 2C Lehi, UT 84043-1483 |
©
Epixel MLM Software
Source - Direct Selling Association of USA
Data updated in October 2024
*The above list is subject to market changes and modifications.
Learn more about the key factors behind the global success of top 100 network marketing companies of the world.
Pioneering opportunities in direct selling: An overview of Utah’s leading MLM companies
Young Living
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Young Living
Young Living is a multi-level marketing company established in Lehi, Utah. Founded by Donald Gary Young in 1993, the firm sells essential oils and related products.
Due to the increasing demand for the finest essential oils, Young Living created and constructed the biggest and most advanced distillery for essential oils in North America. In step with these developments, Young Living came up with its Seed to Seal process, which is said to maintain the integrity and potency of essential oils throughout the production process.
Under the management of Gary and Mary, Young Living has transformed into the worldwide leader in essential oils and wellness products. Young living currently has offices across Australia, Europe, Canada, Japan, and Singapore, in addition to the farms located throughout the world.
Country: USA
Website: www.youngliving.com
Top Earners: 72
Products & Services: Aromatherapy, Cosmetics, Essential Oils, Food/Gourmet Items, Haircare/Hair Accessories, Health/Fitness/Wellness, Nutritional Supplements, Oral Hygiene, Personal Care
Founder: Donald Gary Young
CEO: Donald Gary Young
Year Founded: 1993
Headquarters: Lehi, Utah,USA
Achievements:
- 2016, 2018, 2019, 2021 Direct Selling News Global 100 List
- 2022 International Business Awards
Nu Skin Enterprises
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Nu Skin Enterprises
Nu Skin Enterprises, Inc is a multi-level marketing company based in Utah, United States. The company manufactures and sells products that include personal care, dietary, and nutritional supplements. The firm operates under the Nu Skin and Pharmanex brands and operates through 54 markets with approx. 1.2 million independent distributors.
Although the firm started out its operations in the United States, they later extended to Canada in 1990. The company also initiated their operations in Asia in 1991, starting with Hong Kong. Nu Skin Enterprises got listed in New York Stock Exchange in the year 1996.
Country: USA
Website: www.nuskin.com
Top Earners: 68
Products & Services: Cosmetics, Haircare/Hair Accessories, Health/Fitness/Wellness, Nutritional Supplements, Oral Hygiene, Personal Care, Skincare, Spa Products, Weight Management
Founder: Blake Roney, Steven J. Lund, Sandie Tillotson, Nedra Roney
CEO: Ryan Napierski
Year Founded: 1984
Headquarters: Provo, Utah,USA
Achievements:
- Nu Skin Ranked the World’s #1 Company for Beauty and Wellness Device Systems
- Nu Skin recognized for sustainability efforts and sales performance plan at 2020 DSA Virtual Awards Ceremony
USANA Health Sciences, Inc.
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USANA Health Sciences, Inc.
Usana Health Sciences, Inc., also referred to as USANA, is an American multi-level marketing firm headquartered in Salt Lake City, Utah. By 2021, Usana ranked 14th globally in terms of revenue. Most of the company's nutritional products, dietary supplements, and skincare are manufactured in a facility in West Valley City. These products are marketed through independent distributors in 24 countries.
The firm manufactures and sells its product line to preferred customers throughout the United States, Australia, Canada, Hong Kong, New Zealand, Japan, Taiwan, China and 16 other countries around the world.
Country: USA
Website: www.usana.com
Top Earners: 35
Products & Services: Haircare/Hair Accessories, Health/Fitness/Wellness, Nutritional Supplements, Oral Hygiene, Personal Care, Skincare, Weight Management
Founder: Myron Wentz
CEO: Jim Brown
Year Founded: 1992
Headquarters: West Valley City, Utah,USA
Achievements:
- USANA honored with five Best of State Awards
- USANA Named a Best Company to Work For in Utah by Utah Business Magazine for the Ninth Time
4Life
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4Life
4Life Research manufactures products for the immune system and general wellness. Since 1998, this company has emphasized science, research, publication, quality protocols, unique formulations, patent protections, and complete customer satisfaction.
For the North American region, 4Life holds BBB Accreditation at an A+ rating and is NSF-registered manufacturing facilities. Around the globe, 4Life Research maintains offices in twenty-five countries to serve customers and direct sellers.
Country: USA
Website: www.4life.com
Top Earners: 2
Products & Services: Health/Fitness/Wellness, Nutritional Supplements
Founder: David T. Lisonbee
CEO: Danny Lee
Year Founded: 1998
Headquarters: Sandy, Utah,USA
Achievements:
- Grand Globee – Best Company 2024
- Bianca Lisonbee – Philanthropist of the Year
- 2024 Best Longevity & Immune System Company
- 2024 Best Protein Innovation for Plant-Based Transfer Factor Research
LifeVantage
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LifeVantage
LifeVantage was founded in 2003 and is headquartered in Salt Lake City, Utah. LifeVantage is committed to visionary science, transforming wellness and anti-aging from the inside out by creating products that dramatically reduce oxidative stress at a cellular level.
LifeVantage Corporation (LFVN) is at the forefront in Nrf2 science and also a developer of Protandim, patented as Nrf2 Synergizer® and dietary supplement that works by inducing enhanced Nrf2 technologies through TrueScience™ Anti-Aging Skin Care Regimen, besides LifeVantage® Canine Health.
Country: USA
Website: www.lifevantage.com
Top Earners: 26
Products & Services: Animal/Pet Care, Health/Fitness/Wellness, Nutritional Supplements, Skincare, Weight Management
Founder: Darren Jensen
CEO: Steven Fife
Year Founded: 2003
Headquarters: Lehi, Utah,USA
Achievements:
- LifeVantage Honored As Gold & Bronze Stevie Award Winner In 2020 American Business Awards
- LifeVantage Honored as Stevie® Award Winner in 2019 American Business Awards
Stampin' Up!
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Stampin' Up!
Stampin' Up! is a global paper crafting company that has been in business since 1988. The company specializes in decorative rubber and photopolymer stamps, as well as accessories for greeting cards, craft projects, home décor, and memory keeping.
Stampin' Up! does not sell products in retail stores but instead allows people to purchase through independent sales consultants who are called Stampin' Up! demonstrators.
There are more than 40,000 demonstrators now who are from the United States and its territories, Canada, Australia, New Zealand, Austria, Belgium, France, Germany, Ireland, Netherlands, and the United Kingdom. These demonstrators teach people the art of rubber stamping and share with others their love for rubber stamping, scrapbooking, and card making.
Country: USA
Website: www.stampinup.com
Top Earners: NA
Products & Services: Crafts/Craft Supplies, Home Accessories/Décor, Rubber Stamps, Scrapbooking/Photo Albums
Founder: Shelli Gardner
CEO: Sara Douglass
Year Founded: 1988
Headquarters: Riverton, Utah,USA
Achievements: NA
Xyngular
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Xyngular
Xyngular Corporation is a retail, wellness and fitness services, and dietary supplements company from Lehi, Utah with revenues of $111.5 million. Xyngular was founded in 2009 and earned the distinction as Best Place to Work by Utah Business Magazine, Inc.
Company's major line of products include health and wellness, weight management, nutritional supplements, and personal development.
Country: USA
Website: www.xyngular.com
Top Earners: 3
Products & Services: Nutritional Supplements, Weight Management
Founder: Marc Walker
CEO: Russ Fletcher
Year Founded: 2009
Headquarters: Lehi, Utah,USA
Achievements:
- Xyngular Wins Top Honors for Weight Loss Product
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Redefining the direct selling landscape
Utah is becoming the new hotbed for those seeking to start up. The state boasts a very friendly tax climate, an exceptionally educated workforce, and cosmopolitan cities that can suit everyone's style.
Be it Facebook opening up a new data center in Eagle Mountain, Utah, or the ever-expanding list of companies ranging from overstock.com to skullcandy—companies are increasingly setting up their ventures in Utah.
If you are planning to develop your MLM business in Utah, there has never been a better time.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
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