Makeup has become a go-to for many people in their daily routine. And it's not just about looking fabulous, it's about feeling good, inside and out. Beauty products have found their way from beauty shops into the interiors of our homes, due to changing lifestyles, social media trends, and the growing reach of MLM cosmetic companies. These companies are reshaping beauty norms, while also encouraging countless people to become sellers and entrepreneurs in this niche.
The beauty and personal care industry is one of the largest market segments with a volume of $557.24 billion. Even more fascinatingly, the United States of America is witnessing an explosion of beauty MLM companies. Not only are they delivering innovative, trendy products but they are also helping create employment for thousands of those interested in the beauty industry.
Let’s take a quick glance at some of the prominent brands currently dominating this fabulous world.
List of top MLM cosmetics companies in the USA
Here is a compiled list of top MLM makeup companies in the USA, along with their revenue and growth rate.
# | Name | Revenue 2024 (in million USD) |
Revenue 2023 (in million USD) |
Growth Rate | Year Founded |
---|---|---|---|---|---|
1 | Mary Kay | 2,400 | 2,500 | -4% | 1963 |
2 | Young Living | 1,800 | 2,000 | -10% | 1993 |
3 | Nu Skin | 1,732 | 1,969 | -12% | 1984 |
4 | DXN Global | 800 | 902 | -11% | 1993 |
5 | SeneGence | 800 | 900 | -11% | 1999 |
6 | Arbonne International | 700 | 700 | 0% | 1975 |
7 | Omnilife | 584 | 633 | -8% | 1991 |
8 | Noevir | 245 | 245 | 0% | 1964 |
9 | Sunrider International | 236 | 236 | 0% | 1982 |
10 | NHT Global | 43 | 44 | -2% | 2001 |
11 | Jordan Essentials | 25 | 25 | 0% | 2000 |
12 | SwissJust | 21 | 21 | 0% | 1930 |
13 | Lemongrass Spa | 12 | 12 | 0% | 2022 |
14 | Dudley Products | 5 | 5 | 0% | 1967 |
Data updated in April 2025
*The above list is subject to market changes and modifications.
From smart tools to strong downlines, see what sets the top 100 MLM companies apart in the field of direct sales.
The best MLM beauty brands and their inspiring journeys
Mary Kay

Mary Kay
Mary Kay, Incorporated, also known as Mary Kay Cosmetics, is a completely integrated manufacturer and international distributor of over 700 personal care and beauty products. The company is a private, closely held corporation based in Addison, Dallas County, Texas. It maintains several national distributions centers and sells products in over thirty-five countries.
In 2024, Mary Kay accounted for $2,400 million in sales. The firm was also recognized as one of the biggest direct sellers of skincare products in the world. Through the recruitment of independent beauty consultants, Mary Kay ensures that it empowers women into becoming top businesspersons. Many of the Mary Kay top MLM earners have inspiring success stories, turning passion for beauty into thriving enterprises. Mary Kay boasts offering the best quality cosmetics and bears a good sales structure that enables anyone who wishes to change their hobby into a successful career.
Country: USA
Website: www.marykay.com
Top Earners: 10
Products & Services: Cosmetics, personal care
Founder: Mary Kay Ash
CEO: Ryan Rogers
Year Founded: 1963
Headquarters: Dallas, Texas, United States
Achievements:
- Awarded the 2024 Bravo Global Good Award
- Named one of America's Best Midsize Employers 2022 by Forbes
- Recognized by Deloitte as one of the 2022 US Best Managed Companies for Mary Kay
Young Living

Young Living
Young Living is a leading brand in the field of multi-level marketing, which offers essential oils and other related products. It was established in 1993 by D. Gary Young. While most famous for its essential oils, which have obtained therapeutic grade, this company has gone ahead to venture into personal care products, cleaning compounds, and beauty care products, all made of natural ingredients. Over the years, Young Living top MLM earners have built successful businesses by sharing the brand's wellness-focused lifestyle.
The firm uses an MLM model that provides an opportunity to its brand partners to create a business out of clean living. Specializing in pure, sustainable products, Young Living is one of the companies that boast to look towards nature for all solutions. The total revenue of the firm in 2024 is $1,800 million.
Country: USA
Website: www.youngliving.com/
Top Earners: 72
Products & Services: Cosmetics, Essential Oils, Haircare, Health/Fitness/Wellness, Nutritional Supplements, Personal Care
Founder: Donald Gary Young
CEO: Mary Young
Year Founded: 1993
Headquarters: Lehi, Utah, USA
Achievements:
- Honored with the Direct Selling Association (DSA) Award for Excellence in the Sales and Marketing Campaign category.
- Received the 2023 Green Business Award.
- Awarded the GOLD STEVIE® Company of the Year Award in 2022 by the International Business Awards.
Nu Skin

Nu Skin
Nu Skin Enterprises is a direct selling company focused on the development of personal care and wellness products. It was established in the year 1984 in the United States of America. Being an international direct selling beauty products company, Nu Skin manufactures and sells a wide range of products, especially through the Pharmanex brand. Their best-sellers such as ageLOC® address areas such as skin aging, thus making many skin care lovers have a preference for the brand. With a strong compensation model and global presence, Nu Skin top earners have built impressive careers while promoting science-backed beauty and wellness solutions.
However, in parallel to development and innovation of products, Nu Skin focuses on corporate giving through the ‘Force for Good’ foundation, which aims at improving children welfare and education around the world. By the end of the year 2024, the company’s revenue reached about $1,732 million, making it one of the leading MLM cosmetics and wellness companies in the USA.
Country: USA
Website: www.nuskin.com
Top Earners: 68
Products & Services: Personal care and dietary supplements
Founder: Blake Roney, Steven Lund, Sandra Tillotson
CEO: Ryan Napierski
Year Founded: 1984
Headquarters: Provo, Utah, United States
Achievements:
- Ranked #11 in 2025 DSN Global 100.
- Awarded the Direct Selling Association (DSA) Award in the Product Innovation Category.
- Received the 2024 BIG Innovation Award for Nu Skin's ageLOC® WellSpa iO®.
DXN Global

DXN Global
DXN Global is a network marketing company, established in the year 1993 by Dr. Aw Liem Siow Jin, a Chinese medicine specialist. It is most famous for its Ganoderma related health products. (Ganoderma is sort of medicinal fungus that has been used in eastern countries to enhance the immunity of an individual and acts as an antidote to toxins.)
Ever since then, the company’s product list diversified and consists nutritional supplementations, personal care products, drinks, especially coffee that contains Lingzhi, skincare, and other consumer goods. A standout about DXN is the ‘One Dragon’ concept that entails the establishment to be solely involved in cultivation, production, and sales of the products at large.
Currently, DXN operates in more than 180 countries and has established a large number of customers and distributors around the world. The annual revenue of the firm is $800 million as of 2024.
Country: USA
Website: www.dxnusa.com/
Top Earners: 33
Products & Services: Coffee/Tea/Specialty Beverages, Cosmetics, Health/Fitness/Wellness, Nutritional Supplements, Personal Care, Skincare
Founder: Datuk Lim Siow Jin
CEO: Shalini Lagrutta
Year Founded: 1993
Headquarters: Alor Setar, Malaysia
Achievements:
- Awarded the Best Direct Selling Company (Global) award in the Domestic Trade Award (APDN 2020)
SeneGence

SeneGence
SeneGence International is an MLM beauty brand based in the United States, which offers long lasting, smudge-resistant cosmetics. These products quickly gained popularity, especially LipSense. SeneGence was established in 1999 by Joni Rogers-Kante who believed in makeup as a force, statement and legacy.
SeneGence boasts to offer creams and lotions for the skin that do not wear off easily hence do not require constant reapplication during the day. Lip-gloss to frames and sunglasses to skincare, it’s a brand that strives to make its products as efficient as the wearers. SeneGence top MLM earners have leveraged this product loyalty and brand strength to build thriving businesses in the beauty space.
What motivates SeneGence is its network of distributors, also known as the ‘SeneSisters,’ who make their products available on the internet and by contact. Their policies include women empowerment; that is, flexible earnings and leadership training at the company.
Country: USA
Website: www.senegence.com/
Top Earners: 15
Products & Services: Makeup, Skin care
Founder: Joni Rogers-Kante
CEO: Joni Rogers-Kante
Year Founded: 1999
Headquarters: Foothill Ranch, California, USA
Achievements: N/A
Arbonne International

Arbonne International
Arbonne International began its MLM journey when founder Petter Morch discovered the toxic ingredients manufacturers used within the cosmetic market. Morch developed a connection to nature since he spent his childhood in Norway's rural areas. The environment inspired him to push the development of better products that benefited the population.
The company started operations in 1975 and developed into a worldwide leader i health-related solutions. The company provides customers with cosmetics and skincare products alongside their nutritional supplement offerings. The firm boasts of having complete dedication to pure and safe natural ingredients while creating environmentally sustainable products. In 2024, the sales revenue of Arbonne accounted for $700 million. Arbonne top MLM earners have built successful businesses by promoting the brand’s clean and green values to a global audience.
Country: USA
Website: www.arbonne.com
Top Earners: 60
Products & Services: Aromatherapy, Cosmetics, Essential Oils, Health/Fitness/Wellness, Nutritional Supplements, Skincare 21 Technology Drive
Founder: Petter Mørck
CEO: Jennifer Orlando
Year Founded: 1975
Headquarters: Irvine, California, USA
Achievements:
- Recognized with a Gold Best in Biz Award in 2022 as Most Environmentally Responsible Company of the Year.
Omnilife

Omnilife
Omnilife USA,Inc., previously branded as Omnitrition de México, was established in 1991 with only six distributors in a start-up network. However, today, Omnilife enjoys an international outreach of over five million independent distributors and a sales revenue of $584 million. The company has a product line of over 200 different products which are mainly nutritional, weight loss and energy supplements. The line also includes the Angelíssima beauty and personal care line.
The company has 86 distribution centers in the country and 97 distribution centers in 19 markets, such as US, Brazil and Spain. The Guadalajara manufacturing plant by Omnilife is a state-of-the-art building and is one of the world's largest dietary supplement manufacturing facilities. Omnilife top earners have achieved remarkable success by leveraging the brand’s strong global presence and high-quality wellness products.
Country: Mexico
Website: https://portal.omnilife.com/
Top Earners: N/A
Products & Services: Cosmetics, Personal Care
Founder: Jorge Carlos Vergara Madrigal
CEO: Deian Jones
Year Founded: 1991
Headquarters: Jalisco, Mexico, USA
Achievements:
- Ranked #20 in 2025 DSN Global 100
- Recognized as the Winner of the 2022 Lyfebulb-CVS Kidney Care® Innovation Challenge
Noevir

Noevir
Launched in 1978, Noevir became a leading direct selling company worldwide. With a philosophy of fusing science and nature for the most potent, natural-to-the-skin products, this company has brought international focus and an attractive global consumer market. Noevir looks for the latest and the most effective ingredient through different certified R&D facilities to create better high-end products.
Since its establishment, the company Noevir has been a direct sales company, keeping its person-to-person marketing focus. Noevir is a proud member of the Direct Selling Association (DSA). The sales revenue of Noevir comes close to $245 million.
Country: USA
Website: www.noevirusa.com/
Top Earners: 21
Products & Services: Cosmetics, Haircare/Hair Accessories, Nutritional Supplements, Personal Care, Skincare
Founder: Hiroshi Okura
CEO: Takashi Okura
Year Founded: 1964
Headquarters: Irvine, California,USA
Achievements:
- Ranked #40 in 2025 DSN Global 100
Sunrider International

Sunrider International
Sunrider International is an MLM company which operates in the wellness and beauty industry. The firm is based in the United States of America, established by Dr. Tei-Fu Chen and his wife Dr. Oi Lin.Chen. Better known by the name Traditional Medicine Company of Southern California, the brand uses the concepts of Chinese herbal therapy with the assistance of contemporary science to produce health, beauty, and home care remedies.
The company offers all types of dietary supplements and weight management products to skincare and personal care products, all made from natural ingredients. Popular picks like SunBars, Calli Tea, and Kandesn skincare showcase their commitment to holistic wellness.
Country: USA
Website: https://us.sunrider.com/ /p>
Top Earners: 1
Products & Services: Herbal food and beverages, Nutritional supplements, Skin care
Founder: Tei-Fu Chen
CEO: Sunny Beutler
Year Founded: 1982
Headquarters: Torrance, California, USA
Achievements:
- Sunrider’s Beauty Pearl® receives Beauty Supplement Award.
NHT Global

NHT Global
NHT Global, also known as Natural Health Trends Corp, is a premier direct selling organization with sells products that are on the wellness, beauty and lifestyle niche. Lexington based NHT Global was started in 2001 and today it has its presence in more than 40 countries, which include Asia, Europe, and North America.
The brand is known for its science-backed products like anti-aging facial skin care, herbal remedies, and personal care items. Skindulgence Facial System, Trifusion Max, OcuFocus and others are among the highly acclaimed products of the firm.
Country: USA
Website: unitedstates.nhtglobal.com
Top Earners: 6
Products & Services: Cosmetics, Health/Fitness/Wellness, Nutritional Supplements, Skincare, Weight Management
Founder: Chris Sharng
CEO: Chris Sharng
Year Founded: 2001
Headquarters: California, USA
Achievements: N/A
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Conclusion
No matter if you are looking for an additional source of income or a full-time occupation, these best MLM cosmetics companies in the USA provide unique possibilities. Do not forget that achieving any kind of success in MLM requires work, patience and interest. Therefore, choose the right one where you can put your energy and effort. Your entry into the beauty world might be among the best introductions that you will ever make!
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
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