The field of fitness is thriving more than ever in the United States. A morning run in the park, setting up a gym at home, and feeling encouraged by the colorful smoothie bowls are all usual scenes these days. Employed people are focusing on their health more and more—be it to combat lethargy after working hours or just to improve lifestyle. With this change of outlook toward paying more attention to health, there has been increased uptake of products and services that deal with the fitness of individuals. Perfectly entering this wave are fitness network marketing companies that unite the spheres of health improvement and business development as two opportunities for developing both body and wallet.
Whether you are focusing on supplements, activewear, or workout tools, these fitness MLM companies are helping people to remain physically fit and create their own business at the same time. If you are interested in knowing about the best fitness direct sales companies, then this article is for you. Let’s check the top brands to watch in this sphere of health.
List of top fitness MLM companies in the USA
This list presents the top MLM fitness brands in the USA, contributing a great share of revenue to the US direct selling industry.
# | Name | Revenue 2024 (in million USD) |
Revenue 2023 (in million USD) |
Growth Rate | Year Founded |
---|---|---|---|---|---|
1 | Amway | 7,400 | 7,700 | -4% | 1959 |
2 | Herbalife | 5,000 | 5,062 | -1% | 1980 |
3 | PM-International | 3,220 | 3,030 | 6% | 1993 |
4 | Young Living | 1,800 | 2,000 | -10% | 1993 |
5 | Nu Skin | 1,732 | 1,969 | -12% | 1984 |
6 | Forever Living Products | 1,700 | 1,800 | -6% | 1978 |
7 | USANA | 855 | 921 | -7% | 1992 |
8 | DXN Global | 800 | 902 | -11% | 1993 |
9 | Arbonne International | 700 | 700 | 0% | 1975 |
10 | Optavia - Medifast | 602 | 1,072 | -44% | 1981 |
11 | Omnilife | 584 | 633 | -8% | 1991 |
12 | Shaklee | 500 | 500 | 0% | 1956 |
13 | Isagenix | 400 | 400 | 0% | 2002 |
14 | 4Life | 300 | 341 | -12% | 1998 |
15 | LifeVantage | 230 | 213 | 8% | 2003 |
16 | Immunotec Research | 220 | 220 | 0% | 1996 |
17 | Modere | 195 | 200 | -3% | 1992 |
18 | Energetix | 102 | 102 | 0% | 1988 |
19 | NeoLife | 100 | 140 | -29% | 1958 |
20 | Healy World | 95 | 130 | -27% | 2013 |
21 | NHT Global | 43 | 44 | -2% | 2001 |
22 | SwissJust | 21 | 21 | 0% | 1930 |
Data updated in April 2025
*The above list is subject to market changes and modifications.
Dive into this exclusive list of the top 100 MLM companies in the world and get inspired by the giants who are redefining direct sales.
Meet The Top Companies
Amway

Amway
Established in the year 1959, Amway is a leading fitness network marketing company formed by Richard DeVos and Jay Van Andel. The firm offers a wide product portfolio that includes health and wellness, household, make up and cosmetics products. These products are being exclusively sold to more than 100 countries through the independent distributors of Amway.
Amway’s mission is simple, “Helping people live better, healthier lives”. Since its creation, the company has helped people initiate change and supports them to lead a healthier lifestyle. The brand’s revenue for the year 2024 stands at $7400 million. This steady growth has assisted in developing a successful network of achievers that make up some of the leading Amway top earners.
Country: USA
Website: www.amway.com
Top Earners: 11
Products & Services: Business/Commercial, Health/Fitness/Wellness, Home Technology, Homecare, Nutritional Supplements, Personal Care
Founder: Jay Van Andel & Richard DeVos
CEO: Michael Nelson
Year Founded: 1959
Headquarters: Ada, Michigan, USA
Achievements:
- Ranked #1 in 2025 DSN Global 100
- Winner of the 2022 Asia Pacific (APAC) Competitive Strategy Leadership Award
- Amway Nutrilite and eSpring were voted as the Most Trusted Brands 2022
Herbalife

Herbalife
Herbalife USA is another leading business in the health and wellness multi-level marketing sector. It was founded in 1980 and within a short time, the company established locations in nearly every part of the world; the specializations of NutriBooks include shakes, protein bars, vitamins, weight loss products, as well as other skincare products.
In 2024, the firm recorded a total revenue of $5000 million, along with a group of successful distributors. There is also a significant capital investment in research, and the company works with nutritionists in the production and development of products. According to several Herbalife top earners, the company’s effectiveness can be linked to the products’ scientific backing as well as the community it provides.
Country: USA
Website: www.herbalife.com
Top Earners: 9
Products & Services: Personal Care & Wellness,Food & Beverage, Cosmetics
Founder: Mark R. Hughes
CEO: Michael O. Johnson
Year Founded: 1980
Headquarters: Los Angeles, California, USA
Achievements:
- Ranked #2 on the DSN Global 100 list for 2025
- Achieved a Guinness World Records™ title for the 2024 Global Workout Event.
- AHonored with the Direct Selling Association's Excellence in Business Award.
PM International

PM International
PM International is among the prominent multi-level marketing companies in health, fitness, and beauty niche. The company has been involved in the field of MLM for over three decades and has claimed to have established premium product development, manufacturing and distribution. The firm has the mission of leading global markets in the development and distribution of fitness and beauty products.
The headquarters of the company is in Schengen Luxembourg and have about one 130 employees that belong to different parts of the world. Some of the most successful PM International top earners state that they are motivated by the vision of the global brand and community provided.
Country: Luxembourg
Website: www.pm-international.com/en/
Top Earners: 119
Products & Services: Food supplements, Cosmetics
Founder: Rolf Sorg
CEO: Rolf Sorg
Year Founded: 1993
Headquarters: Schengen , Luxembourg
Achievements:
- Ranked #6 in 2025 DSN Global 100.
- Received the International Bravo Growth Award 2024.
- Recognized for the Highest international growth in 2022.
Young Living

Young Living
Young Living has been selling essential oils for over 30 years, and they are among the best leaders in the sphere of health and wellness MLM industry.
Young Living was established by Gary of Whitmore and his wife Mary in Idaho, the United States of America. The firm produces the oils in line with certain values and guidelines referred to as the Seed to Seal system. Essential oils at the company are classified in the following categories: singles, blends, roll-ons, vitality dietary oils, and the diffusers for their essential oils.
The total revenue that the company has recorded in the year 2024 is $1800 million, hence it contributes largely to the growth of essential oils MLM industry.
Know more about Young living top earners.
Country: USA
Website: www.youngliving.com/
Top Earners: 72
Products & Services: Cosmetics, Essential Oils, Haircare, Health/Fitness/Wellness, Nutritional Supplements, Personal Care
Founder: Donald Gary Young
CEO: Mary Young
Year Founded: 1993
Headquarters: Lehi, Utah, USA
Achievements:
- Honored with the Direct Selling Association (DSA) Award for Excellence in the Sales and Marketing Campaign category.
- Received the 2023 Green Business Award.
- Awarded the GOLD STEVIE® Company of the Year Award in 2022 by the International Business Awards.
Nu Skin

Nu Skin
Nu Skin Enterprises, Inc operates as a multi-level marketing company that primarily operates in Utah, the United States of America. Among the products it sells are personal care, dietary and nutritional supplements. This multi-billion-dollar firm has product brands namely Nu Skin and the Pharmanex, distributed around 54 markets with an independent distributor base of about 1.2 million people.
While the operations of the firm began in the United States, it expanded its operations to Canada in 1990. The company also started business in Asia in the year 1991, beginning with the operation in Hong Kong. Nu Skin Enterprises joined the NYSE in the year 1996 after it floated its shares in that market. Currently, the firm generates $1732 million in revenue due to Nu Skin top earners that propagate the brand all over the world.
Country: USA
Website: www.nuskin.com
Top Earners: 69
Products & Services: Personal care and dietary supplements
Founder: Blake Roney, Steven Lund, Sandra Tillotson
CEO: Ryan Napierski
Year Founded: 1984
Headquarters: Provo, Utah, United States
Achievements:
- Ranked #11 in 2025 DSN Global 100.
- Winner of the Direct Selling Association (DSA) Awards in the Product Innovation Category.
- Won the 2024 BIG Innovation Award for Nu Skin - ageLOC® WellSpa iO®.
Forever Living Products

Forever Living Products
Due to its reliable compensation plan and attractive compensation package, Forever Living Products remains one of the best MLM health and wellness companies in the USA, with revenue of $1700. The company was established in 1978 in Arizona, US and produces diet supplements, body products, and skin care products. Most of its products include the Aloe vera gel that is more appreciated by people who prefer natural solutions to their problems.
The firm also assists its independent distributors to form their own companies from the products it uses. The firm has a strong network of top FLP earners that has expanded to over 160 countries of the world to meet consumers’ needs diligently.
Country: USA
Website: www.foreverliving.com
Top Earners: 16
Products & Services: Cosmetics, personal care
Founder: Rex Maughan
CEO: Gregg Maughan
Year Founded: 1978
Headquarters: Scottsdale, Arizona, United States
Achievements:
- Secured the 2023 Global Green Beauty Awards.
- Earned the 2023 Nourish Awards.
- Recognized as the winner of the SITE Crystal Award in 2022.
USANA

USANA
USANA is a multi-level marketing provider of ingredients for superior, healthy nutrition and healthy-looking skin. It is among the largest direct sales companies in terms of revenues ($855 million). According to their scientific standards, the products of the company claim to have been supplemented with vitamins, minerals, and nutrients that are bio-usable, biologically absorbable.
The company is a proud member of the Direct Selling Association. The firm is also one of the few MLM companies that is listed on the NYSE, which makes it an honorable brand that can be relied on by both the distributors as well as consumers.
Know more about USANA top MLM earners here.
Country: USA
Website: https://www.usana.com/
Top Earners: 26
Products & Services: Nutritional Supplements, Skincare, Protein Powders, Shakes & Bars
Founder: Myron Wentz, Ph.
CEO: Jim Brown
Year Founded: 1992
Headquarters: Salt Lake City, Utah, USA
Achievements:
- Ranked #15 on the DSN Global 100 list for 2025.
- Won five awards in the Best of State Awards.
- Won the Malaysia Management Excellence Awards 2024.
DXN Global

DXN Global
DXN global specializes in Ganoderma, commonly known as Lingzhi or Reishi mushroom. Originally founded in 1993 in Malaysia, it is said that it has been supplying many products that are derived from natural herbs.
Founded in 1993, DXN is a company that has more than millions of distributors internationally, including in the USA market. The firm boasts a simple and well-developed compensation plan to attract many network marketers.
Country: USA
Website: www.dxnusa.com/
Top Earners: 33
Products & Services: Coffee/Tea/Specialty Beverages, Cosmetics, Health/Fitness/Wellness, Nutritional Supplements, Personal Care, Skincare
Founder: Datuk Lim Siow Jin
CEO: Shalini Lagrutta
Year Founded: 1993
Headquarters: Alor Setar, Malaysia
Achievements:
- Awarded the Best Direct Selling Company (Global) award in the Domestic Trade Award (APDN 2020).
Arbonne International

Arbonne International
Arbonne International was born when its creator Petter Morch came across the fact that manufactures used hazardous additives in cosmetics. Morch was inclined towards natural products because he grew up in the countryside of Norway. This environment encouraged him to go further in creating better products of value to the population as well as the globe.
This enterprise was founded in 1975 and over the years it has grown into a global producer of health care-related products. Arbonne offers cosmetics and skincare products apart from the nutritional supplements it offers to the clients. The firm takes great pride in its commitment to natural and safe ingredients and the development of eco-friendly products. This was stated as the top reason why top Arbonne earners choose to continue within the firm. The estimated total amount of revenue of the company in 2024 is $700 million.
Country: USA
Website: www.arbonne.com
Top Earners: 60
Products & Services: Aromatherapy, Cosmetics, Essential Oils, Health/Fitness/Wellness, Nutritional Supplements, Skincare 21 Technology Drive
Founder: Petter Mørck
CEO: Jennifer Orlando
Year Founded: 1975
Headquarters: Irvine, California, USA
Achievements:
- Recognized with a Gold Best in Biz Award in 2022 as Most Environmentally Responsible Company of the Year.
Optavia – Medifast

Optavia – Medifast
Optavia is a Medifast Inc affiliated MLM firm that operates in the health and wellness niche, where it offers structured weight loss and lifestyle solution services. The company provides portion-controlled meals called “Fuelings” and customers are given one-on-one coaching. These are programs aimed at improving overall health, which is achieved in the most appropriate methods.
Optavia stands apart from its competitors through its community-centered approach, where they connect with like-minded people. On the basis of a research-based weight loss plan, Optavia was built to provide support for weight loss transformations. The company’s revenue in 2024 is $602 million.
Country: USA
Website: Website: www.optavia.com
Top Earners: 2
Products & Services: Health/Fitness/Wellness, Weight Management
Founder: Wayne Scott Andersen
CEO: Daniel R. Chard
Year Founded: 2002
Headquarters: Baltimore, Maryland, United States
Achievements:
- Ranked #19 in 2025 DSN Global 100.
- Named to US News & World Report’s List of Best Companies to Work For within the food and drink industry.
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Conclusion
Over the years, the fitness industry has been growing rapidly in the USA. MLM companies have significantly contributed to how people can remain fit and still make an income at the same time.
If you are interested in enhancing your health or searching for a better MLM business prospect, these best fitness MLM companies in 2025 present a good starting point. Remember, the secret of success in network marketing is hard work, commitment, and a genuine love for the products.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
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